Our qualified blenders here, hailing from specialised fields of agricultural sciences, have mastered the art of tobacco selection and blending. Combining the traditional art of tobacco selection with advanced filtration technology and modern methods, we craft deeply flavorsome and satisfying smoking experiences. We are equipped to develop various cigarette blends matching the palette of customers across the globe, besides meeting the regulatory requirements of different parts of world. By being located alongside our production facilities, our R&D team can also combine synergies and create the best blends for domestic and international markets, based on customer needs.

In order to bring greater reliability to our analytical results, we also take part in initiatives such as the Asia Collaborative Study (ACS). Our participation each year, along with 58 other prominent cigarette companies of the world, such as PMI, BAT and JTI, helps cross calibrate our results with the best in the business. Our Z- scores, which determine the quality of analytical data, vis-à-vis the best in the world, have proven to be excellent year on year. The Insight Tobaccocraft Institute also makes blending and product development easy with its state-of-the-art, automated pilot plant, which is capable of processing and making sample cigarettes at a faster pace in relatively smaller quantities. Continuous improvement, reverse engineering, creating product differentiation, and innovation are the core strengths of the Insight Tobaccocraft Institute.